Thumbnail Case Studies
Revived a 'Dead' Channel with One Strategic Thumbnail
Gzyly TopicsGzyly Topics had less than 5K subscribers and was barely getting 1–2K views per video. The channel felt inactive—until one thumbnail changed everything.
I designed the thumbnail for the video "The Most Genius Wine Fraud Ever".
It gained 89,000 views in 3 months, compared to the usual 1.7K—a 5,135% increase in views.
The thumbnail helped the video break into YouTube's recommendation system and go semi-viral.
Click-through rate improved significantly compared to older uploads.
This proved how powerful a thumbnail alone can be—even for a low-subscriber, struggling channel.
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One Winning Thumbnail Outperformed Every Other Video on the Channel
Kick KornerKick Korner uploaded multiple football documentaries—but only one video broke through. I was responsible for the thumbnail design of the third video, and the results spoke for themselves.
I designed the thumbnail for "The Player Who Physically Couldn't Miss a Free Kick".
It reached 68K views, while the other videos averaged between 768 and 1.2K views—a massive 5,566% increase.
My thumbnail drove the video to outperform both older and newer uploads on the channel.
The design combined emotional close-ups and bold, curiosity-driven text to maximize CTR.
This proved how one great thumbnail can completely change performance—even when other variables stay the same.
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Crafted the Concept Behind the Channel's 2nd Most Viewed Video
AtriumAtrium is a high-production-value 3D YouTube channel where each video demands performance. I was asked to develop the thumbnail concept for one of their most important episodes.
I crafted the thumbnail concept and layout for "How America Killed The World's Most Wanted…".
The video reached 4.2 million views, making it the 2nd most viewed video on the channel.
Proved that even without designing the final image, a strong concept alone can drive standout performance.
In the 3D space, where every video is a big investment, this result helped secure massive ROI.
Designed 40+ Thumbnails for a Crime Channel That Hit 49M Views in a Year
Beyond Evil
Beyond Evil PodcastI've been working with the Beyond Evil brand for over a year now—across both their main documentary channel (1.1M subs) and their podcast channel (288K subs). This is a true crime storytelling brand focused on bodycam breakdowns, solved & unsolved mysteries, and gripping reconstructions.
I designed thumbnails for 46 videos across both channels over 12 months.
Our work together earned 49 million views, 948,000 likes, and helped the channel scale its visual identity.
Focused on emotional framing, forensic realism, and dark contrast to match the intense tone of each video.
My thumbnails helped consistently boost CTR in one of YouTube's most competitive niches: true crime.
Still working with them today as their go-to thumbnail partner—helping them dominate this genre visually.
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Contributed to One of YouTube's Most Impactful Videos of 2024
MegaLag"Exposing the Honey Influencer Scam" wasn't just popular—it became a cultural moment. This hard-hitting exposé went viral across the platform, opening conversations about ethics, sponsorships, and online influence. While I didn't design the final thumbnail, I contributed key concept direction during its development.
Helped guide the thumbnail concept and layout strategy, including framing, structure, and emotion cues.
The video reached 17 million views, becoming the most viewed video on the channel.
That’s a 1756% increase compared to the channel’s typical view count at the time.
Widely recognized as one of the most serious and widely-discussed YouTube investigations of 2024.
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