Thumbnail Case Studies
Designed the Most Viewed Video Thumbnail on the Channel in Just 1 Month
Brendan JowettI've been working with Brendan Jowett's channel for nearly a year, focusing on strategic thumbnail design for his in-depth AI & automation content. One of our most successful collaborations led to his channel's best-performing video in recent history.
I designed the thumbnail for "Master the NEW OpenAI Agent Builder In 1 Hour" - a full-length course video.
The video gained 121K+ views in just 1 month, becoming the most viewed video on the entire channel.
The thumbnail used bold color contrast, recognizable logos (OpenAI), and a clean tech layout to appeal to both developers and automation enthusiasts.
Outperformed older uploads by a wide margin - even those that had been live for over a year.
This result highlights how solid thumbnail strategy can elevate long-form educational content and drive massive visibility - even in niche technical spaces.
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Designed the Thumbnail for a Breakout Video That Revived the Channel
Rob HofRob Hof creates deep, documentary-style videos focused on AGI philosophy and post-automation society. His channel had only three uploads total, but when he returned after a long break, I designed the thumbnail for his comeback video - which quickly became his most successful release.
I designed the thumbnail for "When AI Takes Every Job: What Happens Next?".
The video reached 59K views in just 3 months, becoming the most viewed video on the channel by a wide margin.
It outperformed the previous upload by over 145%, helping bring the channel back to life.
The thumbnail used a gritty documentary tone, bold headline-style text, and symbolic imagery (robot hand + dollar bill) to convey urgency.
Proved that even with a small audience and just 3 uploads, the right thumbnail can create traction and momentum from scratch.
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Helped Two Videos Stand Out with Scroll-Stopping Visuals
Brimm.Brimm. explores deep societal shifts and cultural trends. I worked on multiple thumbnails for their channel - including two standout uploads that delivered excellent performance and high outline scores.
I designed the thumbnails for "How the Rich Ruined Berlin's Nightlife" and "How Endless Tourism Is Destroying Amsterdam".
Both videos became top performers, hitting 88K and 98K views within just 1 month of release.
The thumbnails scored 14x and 15x outline scores respectively, confirming strong click-through appeal.
Focused on minimalist storytelling: striking red elements, clean architectural renders, and bold labels to spark curiosity.
These designs proved how editorial-style thumbnails can thrive - even in highly visual, idea-driven content formats.
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Revived a 'Dead' Channel with One Strategic Thumbnail
Gzyly TopicsGzyly Topics had less than 5K subscribers and was barely getting 1-2K views per video. The channel felt inactive - until one thumbnail changed everything.
I designed the thumbnail for the video "The Most Genius Wine Fraud Ever".
It gained 89,000 views in 3 months, compared to the usual 1.7K - a 5,135% increase in views.
The thumbnail helped the video break into YouTube's recommendation system and go semi-viral.
Click-through rate improved significantly compared to older uploads.
This proved how powerful a thumbnail alone can be - even for a low-subscriber, struggling channel.
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One Winning Thumbnail Outperformed Every Other Video on the Channel
Kick KornerKick Korner uploaded multiple football documentaries - but only one video broke through. I was responsible for the thumbnail design of the third video, and the results spoke for themselves.
I designed the thumbnail for "The Player Who Physically Couldn't Miss a Free Kick".
It reached 68K views, while the other videos averaged between 768 and 1.2K views - a massive 5,566% increase.
My thumbnail drove the video to outperform both older and newer uploads on the channel.
The design combined emotional close-ups and bold, curiosity-driven text to maximize CTR.
This proved how one great thumbnail can completely change performance - even when other variables stay the same.
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Crafted the Concept Behind the Channel's 2nd Most Viewed Video
AtriumAtrium is a high-production-value 3D YouTube channel where each video demands performance. I was asked to develop the thumbnail concept for one of their most important episodes.
I crafted the thumbnail concept and layout for "How America Killed The World's Most Wanted…".
The video reached 4.2 million views, making it the 2nd most viewed video on the channel.
Proved that even without designing the final image, a strong concept alone can drive standout performance.
In the 3D space, where every video is a big investment, this result helped secure massive ROI.
Designed 40+ Thumbnails for a Crime Channel That Hit 49M Views in a Year
Beyond Evil
Beyond Evil PodcastI've been working with the Beyond Evil brand for over a year now - across both their main documentary channel (1.1M subs) and their podcast channel (288K subs). This is a true crime storytelling brand focused on bodycam breakdowns, solved & unsolved mysteries, and gripping reconstructions.
I designed thumbnails for 46 videos across both channels over 12 months.
Our work together earned 49 million views, 948,000 likes, and helped the channel scale its visual identity.
Focused on emotional framing, forensic realism, and dark contrast to match the intense tone of each video.
My thumbnails helped consistently boost CTR in one of YouTube's most competitive niches: true crime.
Still working with them today as their go-to thumbnail partner - helping them dominate this genre visually.
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Contributed to One of YouTube's Most Impactful Videos of 2024
MegaLag"Exposing the Honey Influencer Scam" wasn't just popular - it became a cultural moment. This hard-hitting exposé went viral across the platform, opening conversations about ethics, sponsorships, and online influence. While I didn't design the final thumbnail, I contributed key concept direction during its development.
Helped guide the thumbnail concept and layout strategy, including framing, structure, and emotion cues.
The video reached 17 million views, becoming the most viewed video on the channel.
That’s a 1756% increase compared to the channel’s typical view count at the time.
Widely recognized as one of the most serious and widely-discussed YouTube investigations of 2024.
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